CONTENT TO INCOME INSTITUTE
Content Marketing and Strategy Program
THIS PROGRAM IS FOR YOU IF...
You want your message to be understood?
Grow you impact?
Have more people know about your service or product so you can finally leave your 9 to 5?
Be able to become a content machine, so you can save time and still have bomb content?
Are you at the beginning of your journey and ready to make a full time income out of their business?
Are you determined to wear all the hats in your business venture and ready to learn how to be your own content marketer and strategist?.
You know that content is the bread and butter of your business. It is time to nail copywriting, content marketing, and strategy!
The truth is that your ideal customers are lurking the internet trying to find what they need. Their credit card is itching to be used, and they have no idea who or what they will be spending this money on. They need a graphic designer to help them in their new project, an art piece to make their office a creative space, a website designer to help them turn their vision into reality. Yet, what makes them choose who to spend their money on? What makes them choose who to entrust with their needs?
Whether you are creating this content for a third party or are the business owner yourself, your knowledge of what content leads to a sale is crucial to your success.
Are you struggling with imposter syndrome?
You know you could be a great content creator and you are trying to reapply skills you have collected over the years but feel like an imposter as you set out to task. What if I am not qualified enough? What if I’m not ready yet? Why would they hire me over someone else?
The institute provides you with the knowledge you need to be the expert in your field and provide content and solutions that will make you feel confident and ready to take on more clients.
Are you tired of working, but not getting the clients you need to leave your 9 to 5?
It will provide you with a unique methodology and customer structure that will make you stand out from your competition and make sure you in demand. You will be able to look how to receive predictable income and have the knowledge you need to market yourself as the expert. You will know how to create your packages and be ready to turn your business into a profitable one! Feel confident to charge how much you desire for your work!
Tired of having unmotivated clients that always seem to slip out of your hands?
You put so much effort trying to generate leads, but they don’t seem to be going anywhere. It is draining you. You talk to multiple potential clients, yet they aren’t buying. They don’t seem to see the value in your work. Or worst, you can’t seem to find enough potential clients.
Create visibility around your brand, so your ideal client can find you. Prequalify your clients through your content so that they come to you motivated and ready to take the next step. Create content that makes them feel empowered, addresses their needs, and serves your sales.
Are you struggling to see growth in your engagement?
You are building all this amazing content, but no one is seeing it … no one is commenting …. no one is following.
You are growth is based on 3 things, your client landing on a page, your client staying on your page, and your client purchasing or subscribing to your offer. The institute covers everything you need to do to be visible, create engagement, and lead to a purchase.
Are you struggling to find clarity in your messaging?
One day you are posting about the beautiful dinner you had yesterday, today you are talking about a project you might be working on, then tomorrow you decide you will post your daily workout. Is this content serving you? Is it leading to a sale? Does your ideal client recognize themselves when they land on your page or are, they confused by everything you are offering?
Your client needs to recognize themselves in your content. They need to know what you are offering, to who you are offering, and why you are offering it. The institute provides everything you need to narrow down your Ws and make sure you can state them in a way that is clear to your audience and connects with them,
Are you afraid of being salesly?
You know you have a great product/service, but you are so afraid to get out there because you don’t want to sound salesly. You don’t want to bother people with your content. You do not want to be stuck in an awkward conversation where you will have to tell someone about why you are amazing at what you do.
Writing good copy is what makes the difference between an interaction that feels icky and an interaction in which, YOU are not an annoying salesperson, that is trying to someone who doesn’t need your service. You are the entrepreneur that is narrowing down who needs your service and offering a solution to someone who has a need or a problem.
Share your passion with the world! Find focus and equip yourself with everything you need to monetize your content. Join the institute.
You have a plan you want to execute. Under the pile of things you need to accomplish you’ve neglected your content and professional development. You either feel overwhelmed trying to keep with social media, building your mailing list, or knowing the latest marketing techniques. Perhaps, you've even put one or two plans in place, but just keep changing your mind on what you want to share and post. You move in opposite directions trying to find clarity in your path.
Perhaps you’ve even done multiple business coaching sessions and you know exactly what you want to accomplish, you have your business plan set up, but how do you get your amazing message across? How do you move from vision to execution without breaking the bank?
Your content is the bread and butter of your enterprise, for some of you quite literally while for others it is the bridge that allows for the sale. It is essentially in this online world, the storefront that makes people decide if they are going to purchase. Don’t neglect your business vision, by neglecting your content and professional growth. You have talent, an amazing idea, and a message you need to bring across.
Share it. Grow your impact. Grow your sales.
The program is designed to help you find clarity content strategy, marketing, and creation. You will find your focus and have support on your journey. You will know when and how to share your specific pieces of marketing. You will have an abundance of original ideas that will make you stand out from the crowd.
Breakdown of What You Will Receive.
You will receive exclusive access to The Branding your Content Strategy Course (Includes strategy development & how to for all copywriting and content marketing needs needs including captions, dms, lead magnets, press release, newsletters, blogs, & articles)
You will have strategy group calls so you can receive customized advice to make sure your branding strategy is flourishing. (Value: $7,200)
You will receive content audits & editing sessions so you can make sure you are on the right track and have copywriter quality content. (Value: $4,800)
You will have access to Q&A sessions so you can be supported through the course lessons. (Value: $4,800)
BONUS: You will receive monthly content calendar prompts, so you know what to write about every day!
BONUS: Templates that you can use to write your content!
BONUS: Access to a Facebook group so you can be supported by an amazing group of entrepreneurs.
What is included in the course?
Module 1: Expert Positioning
1. What is your message (Sharing my unique methodology)
2. What are your values & core adjectives
3. Defining the tone that serves you
4.Defining your brand voice
BRIDGE Brand Messaging Assessment Activity
Module 2: Brand strategy
1. Mastery of the framework
3. Showcasing your messaging
4. Showcasing your brand values
5. Writing Out your tone
Module 3: Core Elements of Content Communication
1. The brick and mortars of the online world
2.Conversion over aesthetics
2. Increasing visibility
3. Increasing client Connection
4. Increasing credibility
Module 4: Step by Step for Core elements of Writing (The How Tos)
1. Direct Messaging
3. Website Writing
5. Lead Magnet
8. Press Release
Module 5: Monetizing Content
3. Brand Connection
Do you have tomorrow-syndrome and keep delaying your dreams - your growth?
What is this the point where you are going to be ready to take the next step? Where you will yes, I am ready to invest in me? When you are doing to stop making excuses for your business not taking off?
Start holding yourself accountable for your own growth.
Are you afraid of investing in you?
The bottom line is, if you expect anyone to invest in you, you have to invest in yourself first.
You need to be your very own support system and make sure to be accountable for your growth.
You need to support your own ideas the way you would support your best friends.
Are you worried you just don’t have enough time?
Writing good content and clear messaging is key to freeing up your time and making sales without you getting onto a call or answering messages that lead nowhere. With the Institute, you can schedule your content by focusing a day a week, biweekly, or even a month creating all your content and then freeing up your time so you focus on delivering your service or product – just the way it should be. And if you service content creation this will allow you to take on more satisfied clients that love your turnover rate!
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